Wednesday, June 9, 2010

Product + Packaging Design: RAW Iced Tea




This was a project for Product and Packaging class with Robynne Raye (Modern Dog) as the instructor. Each of the students was assigned a target audience and the goal was to develop a new sub-brand with a mission to contribute to the quality of health and well being of people and our planet. 

My assigned target market was health conscious consumers between the ages of 25 to 45. 
One of the newest and most popular trends in the both the food and beverage industry is fresh, all natural, and organic products, with green, harmless to the environment packaging. Relaxing, healthy (rich in antioxidants), holistic, and serene are the words that best describe the increasingly popular tea beverages. The packaging is reflecting this in the design as well as in the materials; recycled and recyclable glass bottles and cardboard. 

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